Because time passes quickly, and because sometimes it's just the right moment for a change of course, and because you really have to follow your dreams, Brice Jaunet created his own brand of watches after 15 years in the watchmaking industry. Driven by an entrepreneurial spirit since early childhood and the legacy of his grandfather Jacques, co-founder of the NewMan brand in 1967, Brice has always nursed the ambition of bringing his creativity to life. So in 2012 he set out with several Swiss designer friends to create a watch brand that reflected his personality, his thoughts and his research. Brice Jaunet wanted to create a beautiful and authentic yet affordable timepiece.
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